Author Archives: Nilay

Can Keywords in Meta Description Improve your SEO

Can Keywords in Meta Description help Improve your SEO?

Generally, ‘semantic’ means ‘understanding or relating to the meaning of a particular concept.’ So what does semantic search do? Semantic search seeks to improve search accuracy by understanding the searcher’s intent and the contextual meaning of terms. Instead of directly searching for the user’s keywords in the search box, the semantic search engine understands what…

More info
Website Structure

How Do Website Structure and Hierarchy Affect SEO?

Search Engine Optimization and Website Structure When done correctly, site structure, URL hierarchies, and internal links have a significant impact on both user experience and search engine visibility. However, like with any major change, modifying the hierarchical structure comes with risks. Changes, including redirects, must be carefully planned to eliminate risks. What is the significance…

More info
Is Guest Blogging Good for SEO

Is Guest Blogging Good for SEO?

In a world where Google’s algorithms ruthlessly penalise sites with a spammy looking backlink structure, every SEO out there has to be asking themselves: how do I get quality backlinks from authority sites with high domain authority? The old methods of buying links are dead. Google’s Penguin algorithm update ensured that all websites that had…

More info
1 2 3