More than 80% of the visitors to small and medium-sized websites come from search engines. This clearly shows how crucial it is for small and medium-sized websites to optimize their page content and website architecture for search engines. Many factors go into the search engine optimization of your website, including website content, keywords, URL, meta-tag, back links, etc. Let’s go over each one in turn. Choose appropriate keywords You can look at the websites of your competitors (only those with top-ranked search engine placements). You can simply […]

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In a world where Google’s algorithms ruthlessly penalise sites with a spammy looking backlink structure, every SEO out there has to be asking themselves: how do I get quality backlinks from authority sites with high domain authority? The old methods of buying links are dead. Google’s Penguin algorithm update ensured that all websites that had questionable-looking backlinks from low-quality and unrelated sources received severe penalties in their rankings on the SERP. So how is it that Google’s experts can now tell us that guest posting is acceptable […]

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Search Engine Optimization for your textual content is straight-forward. When you follow the guidelines, your content will surely include the important keywords that Google should use to find your pages. But it is different with images. Google can’t see what’s contained in the images. However, you can help Google understand what’s in the images. These small steps can improve visibility to a great extent. Name the pictures correctly on your computer When adding images to your pages, it’s a good idea to name them correctly first. The […]

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