Category Archives: SEO Tips

Can Keywords in Meta Description help Improve your SEO?

Can Keywords in Meta Description Improve your SEO

Generally, ‘semantic’ means ‘understanding or relating to the meaning of a particular concept.’ So what does semantic search do? Semantic search seeks to improve search accuracy by understanding the searcher’s intent and the contextual meaning of terms. Instead of directly searching for the user’s keywords in the search box, the semantic search engine understands what he is searching for. The search engine also considers the relevant terms and the proof terms present inside the article and displays those particular paragraphs as meta descriptions in the search results. […]

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Is Guest Blogging Good for SEO?

Is Guest Blogging Good for SEO

In a world where Google’s algorithms ruthlessly penalise sites with a spammy looking backlink structure, every SEO out there has to be asking themselves: how do I get quality backlinks from authority sites with high domain authority? The old methods of buying links are dead. Google’s Penguin algorithm update ensured that all websites that had questionable-looking backlinks from low-quality and unrelated sources received severe penalties in their rankings on the SERP. So how is it that Google’s experts can now tell us that guest posting is acceptable […]

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Important actionable tips for image SEO

Image Search Engine Optimisation

Search Engine Optimization for your textual content is straight-forward. When you follow the guidelines, your content will surely include the important keywords that Google should use to find your pages. But it is different with images. Google can’t see what’s contained in the images. However, you can help Google understand what’s in the images. These small steps can improve visibility to a great extent. Name the pictures correctly on your computer When adding images to your pages, it’s a good idea to name them correctly first. The […]

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