Author Archives: Nilay

5 Important Ways to Improve Search Engine Visibility of Websites

SEO Tips
How to improve the search engine visibility

More than 80% of the visitors to small and medium-sized websites come from search engines. This clearly shows how crucial it is for small and medium-sized websites to optimize their page content and website architecture for search engines. Many factors go into the search engine optimization of your website, including website content, keywords, URL, meta-tag, back links, etc. Let’s go over each one in turn. Choose appropriate keywords You can look at the websites of your competitors (only those with top-ranked search engine placements). You can simply […]

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Search Quality Evaluator Guideline Topics 2021

SEO Information
SEO Analysis

Introduction to Search Quality Rating0.0 The Search Experience0.1 The Purpose of Search Quality Rating0.2 Raters Must Represent People in their Rating Locale0.3 Browser Requirements0.4 Ad Blocking Extensions0.5 Internet Safety Information Part 1: Page Quality Rating Guideline=============================================1.0 Introduction to Page Quality Rating 2.0 Understanding Webpages and Websites    2.1 Important Definitions    2.2 What is the Purpose of a Webpage?    2.3 Your Money or Your Life (YMYL) Pages    2.4 Understanding Webpage Content        2.4.1 Identifying the Main Content (MC)        2.4.2 Identifying the Supplementary Content (SC)        2.4.3 Identifying Advertisements/Monetization […]

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Best Practices to Choose Right Keywords for Your Website

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Importance of keywords in digital marketing

Introduction Keyword research is critical to the success of any website since keywords are what users use to find websites and what search engines use to determine rankings. Bad keyword research (which actually means no keyword research) may doom your website. Because search engine exposure is such an important aspect in getting targeted search referral traffic, the higher you rank, the more traffic you’ll get. Keyword research really pays off. Make sure the keywords your research identifies meet the following important criteria to get the most out […]

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Essential information to know about E-Commerce SEO

SEO Information
Essential information to know about e-commerce SEO

The topic of this article is Search Engine Optimization for E-commerce websites and its unique features in 2022 and beyond. You should pay attention as this article discusses critical specific concepts about SEO for E-commerce. The growth of the e-commerce market is suitable for both online sellers and customers. At the same time, competition among e-commerce sellers is greatly intensifying. If a product or service is not unique, online sellers risk being overshadowed by their competitors. Many forms of digital marketing, such as social media marketing, pay-per-click […]

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Can Keywords in Meta Description help Improve your SEO?

SEO Tips
Can Keywords in Meta Description Improve your SEO

Generally, ‘semantic’ means ‘understanding or relating to the meaning of a particular concept.’ So what does semantic search do? Semantic search seeks to improve search accuracy by understanding the searcher’s intent and the contextual meaning of terms. Instead of directly searching for the user’s keywords in the search box, the semantic search engine understands what he is searching for. The search engine also considers the relevant terms and the proof terms present inside the article and displays those particular paragraphs as meta descriptions in the search results. […]

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23-Step Core SEO audit Process to Boost Your Search Rankings

Seo For Advanced
Core SEO audit Process to Boost Your Search Rankings

An SEO audit assesses the overall health of your website and is an important component of any successful Internet marketing strategy. While the concept is simple, a good SEO audit is anything but easy and simple. Analyzing the efficiency of your Web site and marketing efforts entails more than counting the number of visitors to your site over a given period. It’s about figuring out where each click came from and what percentage of visitors to your page converted to sales. It also identifies where your marketing […]

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How will the removal of third-party cookies impact digital marketing?

Seo For Advanced
Effect of Removal of Third Party Cookies

By 2023, Google will stop supporting 3rd party cookies in Chrome. The reason is people’s growing concern about maintaining anonymity online. The change has shaken the world of digital marketing, as much of it, is based on cookies to target advertising. What are cookies? Cookies are small text files on your computer stored by web browsers that are invisible to users. Cookies collect information about visitors to the website and, among other things, identify if you have visited the website before. Cookies are useful in digital marketing […]

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How to Speed Up Your WordPress Website for Better Ranking and Visibility in Search Engines

Seo For Advanced
Site speed is a big ranking factor

When you open a webpage in your browser and it takes an eternity to load, you know what it’s like. You may wait patiently for the first four seconds, but if nothing happens, you become annoyed and exit the page. When you left, the website lost a new customer. In this post, we’ll look at the consequences of a slow-loading WordPress website for businesses, as well as what the optimal download speed for a website is and how it may be improved. This post will provide you with […]

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How Do Website Structure and Hierarchy Affect SEO?

Seo For Advanced
Website Structure

Search Engine Optimization and Website Structure When done correctly, site structure, URL hierarchies, and internal links have a significant impact on both user experience and search engine visibility. However, like with any major change, modifying the hierarchical structure comes with risks. Changes, including redirects, must be carefully planned to eliminate risks. What is the significance of site structure and hierarchy? Website design is an area of website optimization that is frequently, if not always, ignored. However, because this is one of the most significant SEO goals, you […]

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How Can You Protect and Improve Your Rank in Search Engines?

SEO Information
Protect Your Search Engine Rankings

Your website’s search engine ranking is a crucial component of your overall marketing strategy, and there are legit techniques to boost your link popularity. Unfortunately, the Internet is filled with fraudulent websites that pretend to follow the search engine’s guidelines in order to boost their link popularity. The good news is that search engines have worked it out and are now on the lookout for “spam” pages and sites that have artificially boosted their rankings. When a search engine discovers such a website, it is either demoted […]

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