Author Archives: Nilay

Essential information to know about E-Commerce SEO

Essential information to know about e-commerce SEO

The topic of this article is Search Engine Optimization for E-commerce websites and its unique features in 2022 and beyond. You should pay attention as this article discusses critical specific concepts about SEO for E-commerce. The growth of the e-commerce market is suitable for both online sellers and customers. At the same time, competition among e-commerce sellers is greatly intensifying. If a product or service is not unique, online sellers risk being overshadowed by their competitors. Many forms of digital marketing, such as social media marketing, pay-per-click […]

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Can Keywords in Meta Description help Improve your SEO?

Can Keywords in Meta Description Improve your SEO

Generally, ‘semantic’ means ‘understanding or relating to the meaning of a particular concept.’ So what does semantic search do? Semantic search seeks to improve search accuracy by understanding the searcher’s intent and the contextual meaning of terms. Instead of directly searching for the user’s keywords in the search box, the semantic search engine understands what he is searching for. The search engine also considers the relevant terms and the proof terms present inside the article and displays those particular paragraphs as meta descriptions in the search results. […]

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23-Step Core SEO audit Process to Boost Your Search Rankings

Core SEO audit Process to Boost Your Search Rankings

An SEO audit assesses the overall health of your website and is an important component of any successful Internet marketing strategy. While the concept is simple, a good SEO audit is anything but easy and simple. Analyzing the efficiency of your Web site and marketing efforts entails more than counting the number of visitors to your site over a given period. It’s about figuring out where each click came from and what percentage of visitors to your page converted to sales. It also identifies where your marketing […]

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How will the removal of third-party cookies impact digital marketing?

Effect of Removal of Third Party Cookies

By 2023, Google will stop supporting 3rd party cookies in Chrome. The reason is people’s growing concern about maintaining anonymity online. The change has shaken the world of digital marketing, as much of it, is based on cookies to target advertising. What are cookies? Cookies are small text files on your computer stored by web browsers that are invisible to users. Cookies collect information about visitors to the website and, among other things, identify if you have visited the website before. Cookies are useful in digital marketing […]

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How to Speed Up Your WordPress Website for Better Ranking and Visibility in Search Engines

Site speed is a big ranking factor

When you open a webpage in your browser and it takes an eternity to load, you know what it’s like. You may wait patiently for the first four seconds, but if nothing happens, you become annoyed and exit the page. When you left, the website lost a new customer. In this post, we’ll look at the consequences of a slow-loading WordPress website for businesses, as well as what the optimal download speed for a website is and how it may be improved. This post will provide you with […]

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How Do Website Structure and Hierarchy Affect SEO?

Website Structure

Search Engine Optimization and Website Structure When done correctly, site structure, URL hierarchies, and internal links have a significant impact on both user experience and search engine visibility. However, like with any major change, modifying the hierarchical structure comes with risks. Changes, including redirects, must be carefully planned to eliminate risks. What is the significance of site structure and hierarchy? Website design is an area of website optimization that is frequently, if not always, ignored. However, because this is one of the most significant SEO goals, you […]

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How Can You Protect and Improve Your Rank in Search Engines?

Protect Your Search Engine Rankings

Your website’s search engine ranking is a crucial component of your overall marketing strategy, and there are legit techniques to boost your link popularity. Unfortunately, the Internet is filled with fraudulent websites that pretend to follow the search engine’s guidelines in order to boost their link popularity. The good news is that search engines have worked it out and are now on the lookout for “spam” pages and sites that have artificially boosted their rankings. When a search engine discovers such a website, it is either demoted […]

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The Importance of Effective Article Marketing in Web Promotion

The Importance of Effective Article Marketing in Web Promotion

Article marketing is a great way to project an impression of your expertise. But how do you write good content? Find out by reading this article that explains the best ways to write excellent articles and promote them on free-to-use platforms. Are you thinking about starting to write and distribute articles as a way to promote your website? Are you looking for some advice on how to write successful articles? There is no doubt that to improve your website’s popularity, search engine rankings, etc., you need to […]

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Top 10 Google-Friendly Guest Posting Guidelines for Digital Marketers

Guest Posting Guidelines for Digital Marketers

I have covered all the important points which should be taken care of in guest posting, along with the benefit of guest posting and some grey areas. What all SEO’s, online marketers, inbound marketers, and webmasters must ask themselves is “How do I perform Google-friendly guest blog posting?” Here Are My Top 10 Tips To Ensure Your Guest Posts Are “Google-friendly” Only write and publish high-quality guest posts that benefit the reader. There is no redundant content. The post must be on a relevant blog with the […]

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How to Optimize Your Website for Voice Search in 2022

How to Optimize Your Website for Voice Search

By the end of 2022, more than half of all internet searches will be done by voice. Is your website ready for that? The way people usually search for information online is changing nowadays. Voice search is being used by people on their smartphones, tablets, and even by voice assistants to search for information on the internet. Thus, voice search optimization has become the hot topic in today’s web world. Apple devices have Siri, and Android devices have Google Voice Search, and PCs have Microsoft’s Cortana as […]

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